Key Dates
- Jan 2- Digital Assets on AMP
- Tool kit overview
- Activation Guide
- Marketing overview video
- Digital assets (two sets- Feb 17/18 end dates)
- Social linking instructions
- Keywords
- Jan 2 (or close to it) - Registration poster 22” by 28” arrive in dealership
- Do not display prior to Jan.2
- Swag from ML arrive in dealership: guitar, swag bags
- Jan 2 - Swag from H-D shipped separately. Refer to activation guide for details.
- Jan 4 - campaign live: registrations may start
- Jan 2, 9, 16, 23, 30, Feb. 6, 13
- 5 new keywords posted on AMP in the Rolling Daytona kit.
- Please log in weekly to download
- Jan 19 - Digital Assets on AMP for Feb 3 one-day traffic driving event
- Feb 3 – One Day Traffic Driving Event, special Daytona Bike Week trip and other prizes available.
- Please refer to activation guide for more details.
- Please refer to activation guide for more details.
- Feb 18 – Campaign ends
- Feb 19- Drawing for qualifiers begins
- March 9 – Motorcycle giveaway at Daytona Bike Week