ROLLING USA DEALER RESOURCES

This page provides dealerships participating in Rolling USA campaigns with essential information, assets, and resources to effectively execute campaigns, engage customers, and drive traffic to the dealership.

Please bookmark this page. We will update it weekly with new keywords, and regularly with new support resources, best-practices and guides.

SUPPORT

Ticketed support is available at [email protected]. Let us know how we can help!

KEY DATES

  • May 20: Rolling Milwaukee to Sturgis Start
  • June 7: Rolling Milwaukee Mid-Campaign Giveaway
  • June 12: Rolling Milwaukee Motorcycle Qualifying Ends
  • June 28: Rolling Sturgis Mid-Campaign Giveaway
  • July 12: Rolling Milwaukee to Sturgis End

KEYWORDS

WEEK ONE - ROLLING MILWAUKEE TO STURGIS

  1. Pavement1903
  2. Ridehome1903
  3. Throttle1903

These keywords only grant entries towards the global prizes. If you want to use the Dealer Promo Tool to giveaway in-dealer premiums, you need to create and attach your own keywords. If you do, you can also attach them to the global prizes and you don't need to use the above keywords at all if you choose not to.

WINNER SUBMISSION

Click here to submit a winner for the Sturgis wristbands.

Click here to submit a winner for the H-D Museum tickets.

Click here to download certificates that can be printed and given to your winners.

ASSETS

Poster & mini-poster: click here to access PDF files of each.

Digital assets on AMP: coming soon.

Videos: coming soon.

DEALER PROMO TOOL TUTORIALS

Add your own keywords to a Rolling USA campaign.

Create and save a report of your keyword redemptions.

How to save and pin a report to your dashboard.

Select a winner for your contests.

GLOBAL PRIZES

GRAND PRIZES

  1. 2025 Harley-Davidson® CVO Road Glide ST, awarded during H-D Homecoming Festival
  2. 2025 CVO Road Glide, awarded during the Sturgis Motorcycle Rally

*10 qualifiers will be selected for each grand prize motorcycle drawing. Each qualifier will win $1500 travel money and 3 nights accommodations in Milwaukee or Sturgis to attend the final live drawing event.

RUNNER-UP PRIZES

  1. $5000 gift card, awarded on or about June 13
  2. $5000 gift card, awarded on or about July 14

MID-CAMPAIGN TRIP GIVEAWAYS

  1. On 6/7/2025, we wil hold a one-day event to give away a trip to Milwaukee for the Homecoming Festival. Prize includes $1500 travel money, 3 nights hotel, $1000 "Get Ready to Rally" in-dealer shopping spree, a branded Jesse James Bourbon chainsaw, a one-year H.O.G. membership and a 3-day EagleRider rental during their visit to Milwaukee.
  2. On 6/28/2025, we wil hold a one-day event to give away a trip to Sturgis for the Sturgis Motorcycle Rally. Prize includes $1500 travel money, 3 nights accommodation, $1000 "Get Ready to Rally" in-dealer shopping spree, a branded Jesse James Bourbon chainsaw, a one-year H.O.G. membership and a 3-day EagleRider rental during their visit to Sturgis.

Smoky Mountain Bike Week Prize

The Smoky Mountain Bike Week Prize consists of:

  • 8 night stay at a Knoxville, TN-area hotel during Smoky Mountain Bike Week
  • 2 Smoky Mountain Bike Week VIP passes, granting access to all music concerts at The Shed during Smoky Mountain Bike Week and the Smoky Mountain Flat Track Race on September 27, 2025
  • 1 Smoky Mountain Bike Week swag bag

Four Corners Rally Prize

The Four Corners Rally Prize consists of

  • 4 night stay at the Sky Ute Casino in Ignacio, CO during the Four Corners Rally
  • 2 APEX all-access tickets, granting access to La Plata County Fairgrounds and Events Center between August 28 and August 31, 2025; the Four Corners Rodeo on August 29, 2025; Four Corners Flat Track Races on August 30, 2025; and the Sons of Speed Vintage Races on August 31, 2025
  • a Four Corners Rally Merch Package for two (2) people 

IN-DEALER PRIZES

Each participating dealer will receive the following prizes to give away to its customers during the campaign:

  1. 5 Rolling USA swag bags
  2. 1 Bertello Pizza Oven
  3. A pair of wristbands granting camping/concert access at the Full Throttle Saloon's Pappy Hoel Campground during the 2025 Sturgis Motorcycle Rally
  4. A pair of tickets to tour the Harley-Davidson Museum

We recommend using the Dealer Promo Tool to give these items away. To do so, be sure to create and attach your own keywords to each item.

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